TikTok is no longer just for dance videos - it’s a platform where B2B companies can generate leads and connect with decision-makers. Here’s how you can use TikTok effectively for B2B sales:
- Create Clear, Useful Content: Share short, educational videos that solve business challenges. Use hooks, visuals, and clear calls-to-action.
- Use Targeted TikTok Ads: Leverage TikTok’s ad tools to target decision-makers by job title, industry, and location. Include lead forms to capture business info.
- Run Smart Performance Campaigns: Use TikTok’s AI-powered campaigns for better lead conversions. Include varied video content with clear CTAs.
- Integrate TikTok with Your CRM: Automatically sync leads to your CRM for better tracking, enrichment, and follow-ups.
- Repurpose TikTok Videos: Share TikTok content across platforms like LinkedIn and Instagram to expand your reach.
- Collaborate with B2B TikTok Creators: Partner with creators who focus on business topics to boost credibility and audience engagement.
- Track and Improve Results: Monitor metrics like engagement rates, cost per lead, and lead quality to refine your strategy.
TikTok is a powerful tool for B2B lead generation when paired with a solid content strategy, targeted ads, and CRM integration. Start with these tips to turn TikTok views into actionable leads.
How To Target Business Owners on TikTok Ads (B2B Leads)
1. Make Clear, Useful Content
To succeed with B2B content on TikTok, your videos need to be clear, concise, and practical, all while fitting TikTok's fast-paced format.
Provide Educational Value
Tackle common business challenges and share actionable advice. Highlight industry insights, practical tips, and examples that resonate with decision-makers.
Keep It Short and Focused
Break down complex B2B ideas into short, easy-to-understand 60-second videos. Stick to one main idea or solution per video.
Here’s how to structure your videos:
- Hook: Grab attention in the first 3 seconds.
- Core Message: Share 2–3 key takeaways.
- Call-to-Action: End with a clear next step for viewers.
To track performance and capture leads, integrate your TikTok content with your CRM. Tools like Hatrio Sales can help ensure no lead is overlooked.
Maintain a Professional Look
Even while embracing TikTok’s style, your content should reflect professionalism:
- Record in clean, well-lit spaces.
- Use clear, high-quality audio.
- Add professional captions.
- Stick to consistent branding.
- Keep transitions smooth and polished.
Use Visuals to Simplify Complex Ideas
Visual aids can make your message easier to understand. Consider using:
- Screen recordings for demos.
- Simple charts and graphs.
- Before/after comparisons.
- Step-by-step tutorials.
- Quick tips or hacks.
Once your content strategy is in place, the next step is precision targeting through TikTok ads.
2. Set Up Targeted TikTok Ads
TikTok offers targeting tools that help you connect with the right decision-makers. Here's how to set up effective ad campaigns:
Define Your Audience
Start by identifying specific audience segments. Consider factors like:
- Job titles (e.g., executives, managers, directors)
- Industry sectors
- Company size
- Location
Create Lead Generation Forms
TikTok's lead forms are a great way to collect important business information, such as:
- Company name and business email
- Job title and company size
- Location
For better results, link these forms to your CRM - like Hatrio Sales - to automatically enrich leads with additional details, including social profiles and company insights.
Using TikTok's targeting features and lead forms can simplify the process of reaching decision-makers and building a strong B2B lead pipeline.
3. Use Smart Performance Campaigns
Smart Performance Campaigns on TikTok use AI to streamline and improve your lead generation efforts. By automating key processes, these campaigns help optimize conversions and deliver impressive results.
Setting Up Your Campaign
To get the most out of your Smart Performance Campaign, configure it with these settings:
- Conversion Goal: Set it to Lead Generation.
- Video Variations: Upload 5–7 videos with clear CTAs in the first 3 seconds.
- Bidding Strategy: Enable Cost Cap bidding.
- Ad Placement: Allow automatic placement for better reach.
Fine-Tuning Your Creative Content
Admiral Media suggests a proven content formula for success:
- 40% product demonstrations
- 30% customer testimonials
- 30% educational content
Make sure all videos include in-app lead capture forms to simplify the conversion process.
Internal tests reveal that Smart Performance Campaigns outperform manual ad placements by 80%.
Proven Results
The impact of these campaigns is reflected in real-world data. For instance, QNB Türkiye achieved impressive outcomes:
| Metric | Improvement |
|---|---|
| Cost Per Acquisition | -17% |
| Conversion Volume | +230% |
| Budget Efficiency | +174% |
Budget Recommendations
To see meaningful results, allocate at least $500 per day for smaller campaigns. For larger, enterprise-level efforts, aim for a monthly budget of $15,000 or more.
Streamlining Integration
Connect your campaign directly to your CRM system. Tools like Hatrio Sales can automatically sync TikTok leads, triggering personalized email sequences and sales bot follow-ups. This integration can reduce manual data entry by 74%.
Tracking and Adjustment
Monitor these key metrics to evaluate performance:
- Cost per Lead (CPL)
- Form completion rates
- Engagement time at the creative level
- Audience expansion rate
Let your campaign run for at least 7 days before making any adjustments. This gives TikTok’s algorithm enough time to optimize and deliver better-qualified leads. Up next, explore how to seamlessly connect TikTok to your sales tools for smoother lead management.
4. Connect TikTok with Your CRM
Linking TikTok to your CRM streamlines lead capture and ensures every prospect is accounted for. This integration connects your social media efforts with sales automation, making lead management more efficient.
Why Integrate TikTok with Your CRM?
By connecting TikTok to your CRM, you can:
- Automatically gather and enhance lead information
- Monitor conversion rates to gauge performance
- Automate follow-ups across multiple channels
How Lead Enrichment Works
Automated lead enrichment transforms basic TikTok data into comprehensive profiles. For example, Hatrio Sales users report collecting extra insights like:
| Data Point | Source |
|---|---|
| Company Details | Business profiles |
| Contact Information | Email verification |
| Social Presence | Profile matching |
| Industry Context | Domain analysis |
Automating Lead Management
Integrating TikTok with your CRM allows for smarter lead handling. Here's how it works:
-
Capture and Verify
Leads from TikTok forms are automatically captured and validated. -
Score and Segment
Use TikTok engagement data to score leads and prioritize the most promising ones. -
Trigger Campaigns
Set up campaigns that activate based on specific actions, like watching a product demo on TikTok.
Features Your CRM Should Have
To make the most of this integration, ensure your CRM supports:
- Real-time syncing of leads
- Customizable field mapping
- Automated lead scoring
- Campaign performance tracking
- Multi-channel automated follow-ups
sbb-itb-b22f30c
5. Share TikTok Videos on Other Channels
Once your lead capture system is set up, broaden your audience by sharing TikTok videos across different platforms. Repurposing TikTok content can help you connect with more people and bring in new B2B leads.
Adjust Your Content for Each Platform
Each platform has its own vibe, so tweak your TikTok videos to fit. On LinkedIn, include professional insights to appeal to decision-makers. For Instagram, focus on eye-catching Reels with short, punchy captions to grab attention.
Connect Lead Capture and Track Performance
Make sure the shared videos link back to your lead capture tools. Keep an eye on engagement metrics to see what’s working and fine-tune your approach as needed.
6. Work with B2B TikTok Creators
To strengthen your B2B lead generation on TikTok, teaming up with the right creators is key. Look for TikTok creators who consistently produce focused, high-quality content that aligns with your industry. Pay attention to creators who have:
- High engagement rates (above the industry average)
- A focus on sharing industry insights
- A consistent posting schedule
- A professional and polished presentation style
- Experience creating B2B-specific content
By partnering with creators who match your brand’s values, you can expand your reach and connect with an audience that’s actively looking for industry expertise and solutions. When evaluating potential collaborators, prioritize the following:
Content Quality
- Clear, actionable advice tailored to professionals
- Insights backed by data
- High production standards
- Expertise in your specific industry
Audience Alignment
- A follower base that includes decision-makers
- Engagement centered on business topics
- Active participation in relevant industry conversations
- Connections within professional networks
Performance Metrics
- Strong view-to-engagement ratios
- Meaningful and relevant comments
- High share rates among business-oriented audiences
- A proven ability to generate leads
Collaborating with these creators not only enhances your brand’s authority but also creates opportunities to integrate their efforts with your sales automation tools. In the next section, we’ll dive into how to measure and analyze the success of these partnerships to fine-tune your TikTok lead generation strategy.
7. Measure and Improve Results
To get better results from your TikTok lead generation efforts, focus on tracking and refining key metrics.
Key Metrics to Track
Keep an eye on these important metrics within your TikTok Analytics dashboard:
- Engagement Rates: Look at views, likes, comments, and shares to gauge how your content resonates.
- Lead Quality: Measure how well TikTok leads convert into qualified opportunities.
- Click-Through Rate (CTR): Assess how effective your calls-to-action (CTAs) are at driving clicks.
- Cost per Lead (CPL): Determine how much you're spending to generate each lead.
- Lead Scoring: Analyze lead quality based on their engagement behavior.
Diving Into Analytics
TikTok's analytics can help you better understand your audience and content performance.
Audience Insights
- Breakdown by industry and job roles.
- Seniority levels of viewers.
- Representation by company size.
- Geographic data showing where your audience is located.
Content Performance
Figure out which type of content drives the most engagement and leads. Compare:
- Educational content vs. behind-the-scenes videos.
- Short-form vs. long-form formats.
- Product demos vs. thought leadership pieces.
- Live streams vs. pre-recorded videos.
Use these insights to fine-tune your strategy and focus on what works best.
How to Optimize Your Strategy
Make data-driven adjustments to improve your campaigns.
Testing Ideas
- Experiment with different video lengths, themes, and posting times.
- Try placing your CTAs at various points in your videos to see what works best.
- Run A/B tests on ad formats, messaging, and targeting to refine your approach.
Track Progress Regularly
Monitor these metrics on a weekly basis:
- Completion rates for your videos.
- Growth in follower count.
- Quality scores for incoming leads.
- Time it takes for leads to convert.
- Overall return on investment (ROI) for your campaigns.
Connect TikTok with Sales Tools
Take your TikTok lead generation to the next level with sales tools designed to manage and nurture prospects from start to finish. Hatrio Sales offers features that transform TikTok interactions into actionable sales insights.
Automated Lead Enrichment
Hatrio Sales enriches your leads automatically by pulling in details like social profiles, company information, website data, and contact details. It taps into a massive database of over 1.5 billion data points, including profiles for 100 million companies worldwide.
Smart Lead Scoring
This platform helps you focus on the right leads by ranking them based on engagement signals. Metrics like video completions, comments, profile visits, website clicks, and content downloads guide the scoring process.
Automated Follow-Up Campaigns
Turn TikTok engagement into meaningful follow-ups with automated drip campaigns. These personalized sequences are tailored to specific TikTok interactions and can be delivered across email and social platforms.
Growth Tracking Tools
Track your TikTok lead generation efforts with built-in analytics. Features like sales chatbots, social proof widgets, review management, and detailed lead activity tracking give you a clear picture of your performance.
Integration Benefits
By connecting TikTok with Hatrio Sales, you can streamline lead enrichment, follow-ups, and scoring. This integration complements existing CRM systems, automating much of the sales process. Users have noted better lead quality and higher conversion rates.
Conclusion
TikTok has become a powerful tool for B2B lead generation, thanks to engaging content, targeted advertising, and collaborations with creators. To make the most of it, you need to pair these efforts with effective sales tools and analytics.
Integrating TikTok with platforms like Hatrio Sales streamlines the process by automating lead enrichment, scoring, and follow-ups. This connection transforms social interactions into actionable leads.
To improve your results, keep a close eye on metrics and engagement, adjusting your strategy as needed. A successful TikTok lead generation plan combines several key elements:
- Content strategy: Develop clear, engaging B2B content that resonates with your audience.
- Technical integration: Link TikTok with sales tools to streamline lead management.
- Performance tracking: Use data to refine and enhance your approach.
- Lead management: Automate nurturing to keep prospects engaged.
FAQs
How can B2B companies create engaging TikTok content while maintaining a professional image?
To strike the right balance between professionalism and engagement on TikTok, B2B companies should focus on creating content that is both informative and relatable. Showcase your expertise through bite-sized tips, behind-the-scenes looks at your business, or customer success stories, while keeping the tone approachable and authentic.
Use trending sounds or hashtags thoughtfully to increase reach, but ensure they align with your brand values. Additionally, consider using TikTok's native tools like captions, effects, and duets to add a creative touch without compromising professionalism. Maintaining consistency in branding - such as logos, colors, and messaging - can also help reinforce your credibility while connecting with your audience.
How can integrating TikTok with a CRM system enhance B2B lead generation?
Integrating TikTok with a CRM system can significantly improve your B2B lead generation efforts by connecting your social media strategy with your sales process. A CRM helps you organize and manage leads gathered from TikTok, ensuring no potential opportunity is missed.
Platforms like Hatrio Sales provide tools to automate lead tracking, enrich lead data, and streamline follow-ups. This integration allows your sales team to focus on building relationships and closing deals, making your TikTok campaigns more effective and measurable.
What are the best ways for businesses to measure the success of their TikTok lead generation campaigns?
To measure the success of your TikTok lead generation campaigns, focus on key performance indicators (KPIs) that align with your business goals. Some of the most effective metrics include:
- Lead Conversion Rate: Track how many TikTok leads convert into qualified prospects or paying customers.
- Engagement Metrics: Monitor likes, shares, comments, and video views to gauge audience interest and interaction.
- Cost Per Lead (CPL): Calculate how much you're spending to acquire each lead to ensure your campaign remains cost-effective.
- Click-Through Rate (CTR): Measure how often viewers click on your call-to-action links or ads.
Using tools like TikTok Ads Manager or integrating a CRM system, such as Hatrio Sales, can help you track and analyze these metrics in real-time. By consistently reviewing your campaign data, you can refine your strategies and improve results over time.
